DESIGN STRATEGY · ENTERPRISE PRODUCTS · SYSTEMS THINKING
I shape product direction.
Build design teams.
Transform complex experiences.
I bring business strategy, product thinking and systems-level design leadership together to shape product vision, influence strategic decisions, connect experiences across ecosystems and build teams that move products forward.
Currently leading UX strategy and design at Agilysys. Previously with Cognizant and 3i Infotech.
Certified Usability Analyst
CUA · Human Factors International
Enterprise Design Thinking
Practitioner · IBM
Human-Computer Interaction
Course Certificate · IxDF
HOW I LEAD
My Leadership Principles
The principles that guide my decisions, teams and organisational impact.
Influence Product Direction
Design should influence what gets built, not just how it looks and works.
Build High-Performing Design Teams
I measure a strong team by the quality of its thinking, not just the quality of its output.
Challenge Thinking. Shape Better Decisions.
I would rather question the solution than deliver the wrong one well.
Drive Design Organisation Maturity
Design excellence should not depend on individuals; it should be built into how the organisation works.
AGILYSYS
Leadership Impact
01—Products Built for Scale
Shaped and modernized 12+ enterprise hospitality products across PMS, Reservations, Dynamic Pricing, Guest Intelligence, Enterprise Configuration, Spa, Golf and Sales & Catering — working across complex products rather than isolated features.
02—Experiences Optimized for Volume
Redesigned high-frequency operational workflows, including guest check-in, reducing regular check-in time from 4–6 minutes to under 2 minutes. The focus has consistently been on reducing complexity, unnecessary steps and operational effort.
03—Design Practice Built to Scale
Established UX Scorecards, UX Metrics, design reviews and governance practices to create a more consistent way for teams to assess and improve product experience — moving UX beyond individual project delivery.
04—Design Organization Grown
Built and led a 22-member design organization, including 10 direct reports and 3 design managers. Along the way, mentored 16+ designers and developed managers to take on broader ownership.
05—Built Design Capability from 0→1
Built and scaled the design practice from the ground up — establishing design standards, design systems, governance, processes and team capability while supporting the organization’s growing product portfolio.
